Independent Architect.
Still hands-on.
Eight years inside Dynamics 365 and the Power Platform. Four of them spent watching enterprise marketing teams struggle with Customer Insights - Journeys. I want to help close the gap between the platform's potential and what teams actually ship.
How I got here
I started in Dynamics in 2018, in Madrid - sales, customer service, field service, a lot of portals, some Power BI.
I moved to Switzerland in 2020 and went deeper on the technical side - JavaScript, plugins, Power Automate.
In 2022 I took over my former employer's in-house Dynamics 365 Marketing platform, and my first client project on it was a Swiss company tangled in multi-language journeys. I started being the reference person for Marketing and marketing work kept coming after that. I loved it
In 2025 I started writing about it publicly and I enjoyed more than expected. But was more involved in other projects - Power Apps, Power BI, Power Platform Governance, some Copilot Studio.
Still I wanted to focus my career in Customer Insights - Journeys, so in 2026 I founded Maplo.
The rest of it
I live near Lausanne, next to the lake. I like running, CrossFit, yoga and, if the time and wind allows, Kitesurfing. I cook seriously and badly. Fan of travelling and meeting new people. I love music more than I should and I'm not the worst dancer of salsa and bachata.
Want to know more before talking?
The best version of how I think is on the blog articles. Check them out if a call feels premature.